Friday, April 29, 2011

Get the Boss Out of the Office w/ Eisen's new Speaking Engagement Bible

Would you like to secure more speaking engagements, and make the most of them when you get the ‘gig?’ Sure, you can hire us. We’re experts at all aspects of training, securing, managing and leveraging getting that boss out of the office and up on stage. But…

…if you want to try it yourself, don’t start without getting our 2011 Cincinnati Speaking Engagement Bible. Filled with up to date listings on who to contact when you want to speak, how to give powerful presentations, and best practices in leveraging those opportunities via social media to get the most bang for your boss.

Log on to and click on 2011 Speaking Engagement Bible to request yours today.

We’ll see you on stage.

Friday, April 1, 2011

2011 Eisen Agency Bragbook Now Available!!

Announcing our 2011 Eisen Agency Guidebook

If you’re looking at hiring a firm, or reviewing current alternatives, our 2011 Guidebook shares a bit about our firm, as well as a very helpful guide with tips, do’s, don’ts, and even some salient questions to ask an agency owner before hiring them.

download and review for free here:

or give us a call or email and we’ll send you a hard copy with new car smell.

Friday, March 18, 2011

If anyone needs one, 2011 Media Guidebook Available

fyi, the Cincinnati media guidebook is still available if anyone needs it (it's for Cincinnati media specifically). chock full of useful tips and strategies, though as well. if you'd like a copy, shoot me an email at and we'll email you one absolutely FREE!

and of course, we can customize any media list for any client (for a fee, of course:). Happy Friday, and Dare to Be Extraordinary.

Monday, February 28, 2011

Time for Entrepreneur of the Year Awards Nominations

Ernst & Young LLP seeks South Central Ohio & Kentucky’s (SCOK) outstanding entrepreneurs

Nominations open for the Ernst & Young Entrepreneur Of The Year® 2011 Award as the program celebrates 25 years of inspiration

Cincinnati, OH 18 JANUARY 2010 – Ernst & Young LLP is calling for nominations for the Ernst & Young Entrepreneur Of The Year® 2011 Awards, recognized as one of the most prestigious business award programs in the country. The deadline for Nominations is March 18, 2011, with the SCOK awards ceremony scheduled for June 30 at the Cincinnati Hyatt Regency.

The Ernst & Young Entrepreneur Of The Year® Awards program will celebrate its 25th anniversary this year. Over the past quarter-century, the program has honored the inspirational leadership of entrepreneurs such as Jeff Bezos of, Michael Dell of Dell, Herb Kelleher of Southwest Airlines, Fred Smith of FedEx, Larry Page and Sergey Brin of Google, Richard Schulze of Best Buy, Wayne Huizenga of Huizenga Holdings (Blockbuster Video, Waste Management, Inc., and AutoNation), and many more.

“We’ve been extraordinarily proud to honor men and women who have had the inspiration to create innovative, market-leading companies that have truly changed the world over the 25-year history of our Entrepreneur Of The Year program,” said Bryan Pearce, Americas Director of the Ernst & Young Entrepreneur Of The Year® program. “We believe entrepreneurs are the lifeblood and foundation of our economy. It’s very exciting to think about the impact that entrepreneurs and transformational CEOs will have on the way we live and work over the next 25 years as well.”

Award winners are selected by a panel of independent judges, including previous winners of the award, leading CEOs and private capital investors and other regional business leaders.

The Ernst & Young Entrepreneur Of The Year® Awards in South Central Ohio & Kentucky
Last year, 9 entrepreneurs in 8 categories were selected as Ernst & Young Entrepreneur Of The Year® award winners from more than 60 nominations.
“This program honors the outstanding entrepreneurs in our area,” said Alan Greenwell, Ernst & Young Entrepreneur Of The Year® Program Director for SCOK. “These entrepreneurs make our community a better place by providing jobs, developing new products and services, and encouraging economic development. They deserve our support and recognition.”

Nationally, approximately 250 entrepreneurs from across the nation were selected as Ernst & Young Entrepreneur Of The Year® 2010 award winners from more than 1,500 nominations. Past award winners have included Howard Schultz of Starbucks Coffee Company, Arthur M. Blank of AMB Group, LLC (Home Depot, Atlanta Falcons), Pierre Omidyar of eBay, Inc., Ruth Fertel of Ruth's Chris, Maxine Clark of Build-a-Bear, Tom Adams of Rosetta Stone, Matt Szulik of Red Hat, and last year’s national winner, Howard Lutnick of BGC Partners and Cantor Fitzgerald.

The Entrepreneur Of The Year® program honors entrepreneurs regionally in June, leading up to the national awards in November. Venture-backed companies that win an Entrepreneur Of The Year® award regionally are also eligible for the special Venture Capital Award of Excellence on a national level. The overall national US winner then moves on to compete for the World Entrepreneur Of The Year title in Monaco in June. Entrepreneurs are nominated and evaluated by those in each region, including local business and community leaders.

All regional honorees are invited to the national Entrepreneur Of The Year® gala, hosted by Jay Leno, on November 12, 2011 in Palm Springs, California. The gala is the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies. For more information on the Ernst & Young Strategic Growth Forum, please visit

Awards Criteria

Awards are given to entrepreneurs who have demonstrated excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. Self-nominations are encouraged, and there is no fee. Nomination forms must be received by March 18, 2011.

Entrepreneurs eligible for consideration include not only company founders, but also leaders of multi-generation family businesses and transformational public and private company CEOs. Additionally, the nominee's company must be at least three years old.


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year® Awards are nationally sponsored by the Ewing Marion Kauffman Foundation.
In South Central Ohio & Kentucky local sponsors include Gold Sponsor Frost Brown Todd LLC, Media Sponsor The Business Courier/Columbus Business First/Louisville Business First and Silver Sponsor Thompson Hine LLP.

About Ernst & Young’s Entrepreneur Of The Year®

Ernst & Young’s Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year® celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

Tuesday, February 15, 2011

social media good...frankenstein says.

Many companies are still overly wary of social networks when, instead, they could be leveraging their employees’ social engagement power.

According to a recent study, Facebook remains the most-blocked and most-filtered website by companies. The openDNS study said that 14% of companies blacklist Facebook — compared with the 1.2% of companies that blacklist certain pornography sites. Other social networking sites among the top five blacklisted sites include MySpace (10%), YouTube (8%) and Twitter (2%).

The same social network sites are also frequently filtered by companies: Facebook (23%), MySpace (13%), YouTube (12%), and Twitter (4%). Companies blacklist and block social network sites because they’re afraid of the effects these sites have on productivity and bandwidth.
However, blocking is a poor policy for most companies, according to Social Pro Josh Bernoff, senior vice president of idea development at Forrester Research and co-author of “Groundswell” and “Empowered.” He notes that blocking social network sites sends the wrong signals to the workforce and can prevent the company from leveraging one of its most valuable assets: Its employees.

“Every single organization has people in it who have creative ideas on how to reach out to customers in social channels. And every organization needs a plan for tapping into that creativity,” Bernoff said. “Obviously, if you’re the U.S. Army or a pharmaceutical company, you can’t just let people build whatever social applications they want — there are security rules. But in general, the organization that taps into this energy is going to be more competitive and more connected to customers than the one that doesn’t.”

American Family Insurance (the company we work for) is a social company in a regulated industry. We make social networks available to more than 8,000 employees. We also encourage and enable more than 2,000 of our agents to connect with customers on Facebook from their own fan pages. But making social networks widely available requires having the right social media policy, tools and training opportunities in place.

The role employees play in a company’s social media strategies varies. Every employee can play a “listening” role on social networks. While participating on social networks — on their own time — they can capture company-related conversations and product-relevant conversations they witness. Employees can also play an “amplifying” role by retweeting and sharing company-related information, activities and events.

A smaller group of employees working in marketing, customer service, and sales can be given larger roles. Bernoff characterizes these employees as HEROs, an acronym meaning Highly Empowered and Resourceful Operatives. These employees should be part of a multidisciplinary team that responds to social channels.

“In an age in which one of your unhappy customers can reach a million people with a single tweet (this happened to Maytag), you need to move in a very fast and nimble way to reach out. This requires embracing the HEROs in your organization,” Bernoff says. “The people who interact with customers in your organization are the ones most likely to have great ideas on how better to serve those customers — you don’t want to waste that. Embracing HEROs gets innovation coming from everywhere in the company.”

Image credit: Mark Anderson

Correction: The openDNS study found that 1.2% of companies block certain pornography sites. SmartBlog on Social Media regrets the error.

Wednesday, February 9, 2011

Professional Development Series

today was installment one of our 2011 Professional Development Series, this particular event regarding sales and business development. i'm amazed at how many organizations have no sales or business development plan -- shocked actually, but -- i guess that's why my firm exists.

anyway, the next event is march 9 same time, same sandbox. this event is on Public Relations, details to come, but sign up online at

Thursday, November 18, 2010

the cult is at the Business Makeover Summit

in Newport, at the Syndicate. Winners of the $100,000 Business Makeover will be announced this morning and we're going to hear a great series of speeches by some top Cincinnati firms. Quite an exceptional morning!

join us...or get licked.